Tags: cx*

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  1. Despite all of this hot July weather, we’ve got a cool new batch of updates we’d like to share this month, including our new webhook system (giving you the freedom to relay feedback data to several other applications), a brand new deployment script (without jQuery), a new feature that lets users add feedback form data to a cookie and some updates to our email alert feature!
    https://mopinion.com/july-product-update-new-webhook/
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  2. This article dives into the different ways in which webshop owners can leverage online feedback to reduce customer churn, including tips on where to collect feedback, the importance of collecting feedback in the checkout process and lastly, closing the feedback loop.
    https://www.lightspeedhq.com/blog/2018/07/how-to-reduce-customer-churn-with-online-feedback/#ecommerce+retail/
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  3. UX design is all about providing your users with the information they're looking for, and doing that in the cleanest and most intuitive way possible. Sounds challenging right? Well that's just a day in the life of a UX Designer.
    https://mopinion.com/top-25-tools-for-ux-designers/
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  4. Online content and digital assets are present in every stage of the online customer journeyfrom awareness and promotion to purchasing and brand loyalty. Whether this content is used for marketing purposes or purely for design, its the flesh and bones that shape your whole brand identity. And that is precisely why its important to get yourself on the right track towards crafting a winning content strategy. The question is: how?
    https://blog.bynder.com/en/how-to-enhance-your-digital-content-with-online-feedback/
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  5. There is no doubting that the CRM industry is a thriving one. According to Gartner, CRM is now considered the largest of all software markets with a worldwide revenue of nearly $39.5 billion. Research director at Gartner even stated that CRM will be the fastest growing software market with a growth rate of 16% in 2018. So why is this software so in vogue? CRM software now lies at heart of most marketing and sales operations. These businesses are trying to avoid silos and make information available to their employees wherever they are. Plus its proven to be an efficient way of obtaining the much sought-after 360 degree view of the customer.
    https://mopinion.com/best-enterprise-crm-software/
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  6. 'Customer experience' (CX), as a discipline, is starting to mature. What was once a fashionable buzzword which drove organisational change has now become a routine category of management reports.
    https://www.econsultancy.com/blog/70149-the-future-of-customer-experience-trends-and-challenges-in-2018/
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  7. Continually improving the customer experience and satisfaction with service support is a goal of every service desk. While there are many metrics that influence measures of customer satisfaction, the four service desk agent performance metrics discussed here are among those that have a great impact and should be monitored in real-time, as well as trends occurring over a period of time.
    http://customerthink.com/4-service-desk-agent-performance-metrics-that-influence-the-customer-experience/
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  8. We all have been talking about customer experience (CX) for a long time now. We have given it so much importance that sometimes while having an outward look, we tend to miss out on what is happening in your own home i.e your organization. But, it’s better than never. It seems that finally, the C-suite have started to talk about, if not accept completely about their employees and the experience they have with your company.

    Probably this is the best time to talk about employee experience (EX). We already have a buy-in for Customer Experience and now just needs to establish a correlation between the CX and EX. This can be successful only when the top management is sold on the idea. So, let’s get started and sell the idea of transforming customer experience by achieving employee experience milestones.
    http://customerthink.com/employee-experience-the-road-to-customer-experience-cx/
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  9. The signs that companies place in and around their stores say a lot about what it’s like to do business with them. Are they friendly and welcoming? Do they set reasonable expectations of the customer experience? Or are they unnecessarily full of rules and regulations?
    https://www.forbes.com/sites/dangingiss/2018/07/05/mcdonalds-wendys-and-subway-show-that-signs-impact-customer-experience/#37c25426680b/
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  10. When a company sets out to revamp its customer experience, it tends to focus right away on the extreme events, the big, rare customer service catastrophes: mass blow-ups online and so forth. But I actually tend to discourage them, as their customer experience consultant, from going there first. That’s because I subscribe to what could be called “the broken windows theory” of customer service and customer experience improvement.
    https://www.forbes.com/sites/micahsolomon/2018/07/05/the-broken-windows-theory-of-customer-service-and-the-customer-experience/#3c68290f4b73/
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Mopinion is a proud sponsor of Customer Experience News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Experience Tools in order to collect experience for the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing Experience, it is about how to make sense of the data.