Want to create a compelling user experience for your customers? Follow these five rules.
https://www.adweek.com/digital/winners-playbook-5-ways-to-win-at-design/
As the lines between offline and online are blurring, store retailers and online retailers are both redefining the way they function to engage customers and create better experiences for them. Amalgamation of online and offline marketing strategies makes purchasing more rewarding and easier for the customer.
https://www.martechadvisor.com/articles/customer-experience-2/5-ways-online-and-offline-customer-experiences-are-coming-together-in-2018/
As the digital economy deepens and grows more mature, customers are demanding more and more from businesses. They have seen what it’s like to interact with world-class organizations like Amazon, Facebook, and Spotify, to name just a few, and they have come to expect that level of service and expertise.
http://customerthink.com/5-ways-to-enhance-the-customer-experience/
The current trend in e-commerce marketplace has stretched its wings in various directions today, in comparison to how it started. Today’s e-commerce marketplace is no more just an online platform where people can buy or sell things but much more, from being hyperlocal to infusing artificial intelligence to offering even intangible goods and services like GST compliance or short-term loans, e-commerce marketplace has evolved rapidly.
https://www.entrepreneur.com/article/317179/
The workplace is evolving and there are a myriad of choices to made when considering which technology your organization utilizes and supports. In the enterprise, decisions like this are typically made by a group of stakeholders who represent different parts of the organization but who is often left out of the process, is the users of the technology and all of the niche ways they may interact with digital workplace technologies.
https://www.cmswire.com/digital-workplace/4-tips-to-apply-design-thinking-to-the-digital-workplace/
All the ways big data can help you reach and support more customers.
Big data is more than a buzzword – here’s how you can use it to improve the customer experience at your business.
It’s hard to read anything about business these days without being inundated with buzzwords and how business trends might influence your organization. Big data gets mentioned a lot in articles, but for good reason – it has the potential to be a powerful tool in your business at different levels. Here are some ways that big data analytics can help to improve the experience of your customers.
https://www.techfunnel.com/martech/how-big-data-analytics-can-improve-customer-experiences/
Your customer is precious about how she spends her attention. Are you saving or seizing it?
A clash of tech-fueled convenience, free flowing media, experimentalism and relentless distraction.
https://trendwatching.com/quarterly/2017-06/the-future-of-customer-experience/
Need some guidance in making business decisions? Then you might want to think about employing a business intelligence tool, or BI tool. Business intelligence tools are all about helping you understand trends and deriving insights from your data so that you can make tactical and strategic business decisions.
https://mopinion.com/business-intelligence-bi-tools-overview/
As consumers search from more places than ever before, it's vital that marketers deliver experiences that perform. Contributor Jim Yu shares tips on how to deliver a great experience at every search touch point.
https://marketingland.com/improving-the-customer-experience-means-getting-search-right-244108/
In today’s competitive e-commerce environment, personalizing the customer experience is the number one priority: To drive conversion, the right message needs to be sent to the right person at the right time. How do you accomplish that? Increasingly, AI is emerging as the best way to offer a truly one-to-one experience to customers. A Gartner study notes that “by 2020, 85% of customer interactions will be managed without a human” and that by 2040, “more than 40% of all data analytics projects will relate to an aspect of customer experience.” So what does that look like?
https://www.forbes.com/sites/forbesagencycouncil/2018/07/16/use-ai-to-create-a-more-personalized-profitable-customer-experience/#7ce01f55f3a7/
