Supermarkets recognize that consumer shopping habits are changing, and they're working overtime to restructure themselves to meet the new demand for e-commerce. A panel discussion, at the recent ShopTalk conference at the Sands Expo Center in Las Vegas, offered an inside look at how some leading brands and retailers are adapting to this change.
While e-commerce presents new challenges for both retailers and brands, the transformation portends significant growth as e-commerce sales continue to expand.
https://www.retailcustomerexperience.com/articles/digital-transformation-a-reality-for-grocery-brands-retailers/
Expresso Fashion and Claudia Sträter are two well-known Dutch fashion brands with stores in the Netherlands, Belgium and Germany. Alongside their more traditional, brick-and-mortar shops, these labels are also sold online. This omni-channel strategy makes it possible for these two webshops to not only serve as sales channels but also platforms for inspiration. Visitors can get their inspiration online and then choose to do their shopping in the webshop or in-store. In other words, their online services are critical to the success of both on- and offline channels.
Let’s take a look at how they’ve experienced the Mopinion software thus far…
https://mopinion.com/expresso-fashion-claudia-strater-customer-story/
Customers have their reasons to relate with a business. It could be the outstanding performance companies promise, their products or an extraordinary sales pitch that captures a customer’s attention. The reasons could be endless. But the same reasons can negatively impact their decision to be associated with a company. What’s more, they may not even notice that all the factors are making an impact on their judgement.
However, in most cases, customers say the decisive factors can be a product’s price, availability, easy purchase process and timely delivery. But are these truly the only factors they should consider when choosing a company for their services? Probably not.
Instead, they also focus on factors like trust. That’s right. They seek companies that focus on building strong relations with their customers on the basis of trust. Focus on making all your customer experiences positive. If you do, more people will be open to purchasing your products or services. Sound pleasant? Yes, it does. But to move towards creative positive experience; think of ways that help you build trust with customers. After all, how people perceive and interact with your business is vital to your company’s success.
Let’s take a look at the key components that help you enhance customer experience hassle-free.
https://medium.com/@sixvertical/trust-a-key-component-to-enhance-customer-experience-76db32c3636e/
Improving the customer experience has become a key focus of all astute retailers. For providers of convenience services, much of the focus rests on integrating frictionless point-of-sale payment. Hence, one of the best-attended educational sessions at the recent National Automatic Merchandising Association show at the Las Vegas Convention Center focused on how payment technology innovations — namely mobile payments — are impacting customer expectations.
https://www.retailcustomerexperience.com/articles/mobile-payment-redefining-the-customer-experience-for-unattended-retail/
We chat with BT Financial group's digital and customer analytics chief about the digital overhaul and analytics investments being made at the group
https://www.cmo.com.au/article/635560/how-digital-analytics-leader-striving-connected-customer-experiences/
In the B2B world, most tech buyers don’t want to dedicate a lot of time to purchasing decisions. Often, it’s just a necessary part of their job to help businesses run more efficiently and enable employees to work more productively with the latest technology.
This is fantastic for B2B marketers, because tech buyers often want to be brand loyal. It’s much easier to buy technology from a brand you trust.
So, if you provide a reliable product at a fair price and prove to be a genuine partner, you can drive more brand loyalty and greatly impact the bottom line. Easy enough, right? Well, not so much. There are several other factors that drive (and destroy) B2B brand loyalty.
http://www.chiefmarketer.com/build-destroy-b2b-brand-loyalty/
There are a lot of things that impact customer experience—employee engagement, the online customer journey, the in-store atmosphere, and more. One area that is often overlooked but that has a tremendous impact on customer experience is leadership development.
https://www.forbes.com/sites/blakemorgan/2018/04/03/how-leadership-development-impacts-customer-experience/
World Vision Australia’s first ever CMO discusses why it’s vitally important to bring the consumer customer experience to charity marketing.
https://www.cmo.com.au/article/634422/cmo-interview-why-cx-martech-vital-charity-growth/
Getting fitted for a suit or purchasing clothes to one's preference are known to be best done in person. But a growing number of innovative retailers are finding ways to recreate these experiences online. These retailers use data to deliver personalization in a meaningful way. They are also not focused only on the purchase, but also on customer satisfaction after the purchase.
https://www.retailcustomerexperience.com/blogs/apparel-retailers-invest-in-online-experience-customer-satisfaction/
Positive and negative reviews can significantly influence the decision of a prospective new client.
With the potential for a negative experience to gain viral attention, one bad review can have damaging affects on a small or growing business. Because of this, it is imperative to establish a system to recover from poor service.
https://www.massagemag.com/recover-from-bad-customer-experience-88685/
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