Apptentive, the mobile customer experience platform for the world's most customer-centric brands, announced its Customer Love Summit will take place on July 18, 2018 in Seattle, Washington. The Customer Love Summit, Apptentive's second, will bring together product managers, marketers, and customer experience leaders for a day of discussion and networking about how to bring customer-centricity to life.
https://www.benzinga.com/pressreleases/18/06/p11898621/customer-experience-leaders-set-to-take-the-stage-at-apptentives-secon/
Here’s a thought experiment: Imagine a company where marketers have solved their problems with technology and organizational incentives, and have all the pieces in place to personalize experiences for their customers in real time, across all channels, including advertising and in-store. Would these marketers stand at the vanguard, delivering the ultimate in tailored, holistic brand experiences—or simply discover the next obstacle to doing so?
https://www.emarketer.com/content/are-you-at-the-fun-part-or-the-hard-part-getting-customer-experience-right/
Even though artificial intelligence has been around for 60 years, it is only now that we can use AI to create personalized customer experiences, better self-service and key customer insights. For decades we’ve provided customers with experiences that were very non-human. All too often we don’t know who our customers are, what’s going on in their lives or what they need. Across the board, customer experiences are still made for the masses and not the individual. However, advances in AI have made it possible for brands to treat customers less like machines and more like people.
https://www.forbes.com/sites/blakemorgan/2018/06/15/building-beautiful-customer-experiences-with-ai/#6c0ac3501b72/
Cultivating confident and loyal consumers in the digital age is dependent entirely on eliminating hassle. As evidenced with digital disruptors like Casper’s “fold em’ and deliver em’” mattresses or the lifestyle musings of Away’s expertly crafted luggage, today’s successful brands are identifying what makes their customers tick, and transcending their immediate needs. In many ways, these brands are expertly creating their own microcosmic culture—one where the combined appeal of convenience, luxury and knowledge is at arm’s reach, all thanks to a brand’s expertise.
https://www.psfk.com/2018/06/customer-experience-innovation-key-trends.html/
The businesses that are best loved by customers tend to be ones that make them feel smart, competent, in control. This comes about thanks to thoughtful (read: easy to use) design choices, thoughtful hiring and training of employees, and other deployment of human effort, engagement, and judgment to make things easy for a customer-and difficult for a customer to make a mistake or suffer embarrassment.
https://www.inc.com/micah-solomon/does-your-customer-experience-make-customers-feel-stupid-heres-how-to-make-them-feel-smarter.html/
Several studies have shown that customers prefer to find answers and information online before contacting a help desk via the phone, or email. The reason is not that people prefer to interface with computers -- but that computers are instantly available; very patient, and sometimes more knowledgeable.
https://www.zdnet.com/sponsored-article/a-better-customer-experience-through-innovative-support-automation/
We’re looking for the first members of our customer experience team to build a brand new business and completely change an industry with us. We are a startup creating an iconic brand in insurance* for modern consumers and this is the team that is responsible for doing it.
The Customer Operations Associate will be the single most important part of our company and will be critical in achieving this mission. They will provide customer care, and in their responses to inbound calls, web chats and email communications turn customers into passionate evangelists.
https://hypepotamus.com/jobs/jetty-atlanta-44-customer-experience-lead/
We’ve taken a look at the list compiled by Mopinion to come up with eleven enterprise voice of the customer tools to help you find one that aligns with your organizations business needs.
https://www.cmswire.com/customer-experience/9-enterprise-voice-of-the-customer-voc-tools-you-should-know-about/
The fundamental responsibility of a Product Manager is to be the company’s leading expert on the customer. In fact, Product Managers often act as mediators between their customers and design teams to identify where their product or service is lagging and ensure that the underlying needs for their online customer are aligned with their service or product offering. Online feedback serves as a great way for connecting product performance and customer expectations.
https://mopinion.com/product-managers-collecting-online-feedback/
Most senior business leaders understand the strategic importance of customer experience (CX). They recognize that providing great experiences has become a key means of differentiation and a primary driver of competitive advantage.
To provide great customer experiences, marketers and CX leaders must understand what specific aspects of experience their customers value most. The results of a recent study by PwC provide several valuable insights on this critical issue.
http://customerthink.com/decoding-the-vital-attributes-of-great-customer-experiences/
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