Retail stalwart House of Fraser announced it is closing its doors at several locations across the country, while Poundworld entered administration.
It’s not just retailers abandoning the high street.
Recent research from consumer group Which? revealed banks and building societies closed an average of 60 branches per month between 2015 and 2016.
This news begs the question – how important are branches to a bank’s efforts to secure customer loyalty?
https://www.ftadviser.com/your-industry/2018/06/26/customer-experience-the-key-to-uk-bank-branch-survival/
Personalizing customer experience is one of the most exciting opportunities for companies in 2018. But how do we accomplish this? What does this mean?
To understand how to optimize and personalize customer experience we have to understand what each of these means. Customer experience is every single touchpoint a customer has with your brand. This is them browsing your website, going on your social media, watching a video, engaging with an employee, it includes everything: all interactions, anything someone can do with your brand.
http://customerthink.com/improving-customer-experience-for-brands/
There’s a reason that business experts say to “work on your business, not just in your business.” (A book on this subject that I’ve enjoyed is The E-Myth Revisited, by Michael Gerber.) Nowhere is this more true than in the design and execution of customer experience, customer service and customer support; here, even a little effort spent re-thinking how you go about your work can make all the difference in how well that work goes, and how well it’s received by customers, as the following examples, from three diverse businesses, should make clear.
https://www.forbes.com/sites/micahsolomon/2018/06/24/how-3-businesses-improved-the-customer-experience-by-working-on-their-businesses-not-just-in-them/#16c2dffc4440/
Measuring CX is vital, but given the host of measurements out there, it's a complex task. Gartner distinguished analyst shares his thoughts on everything from NPS to customer effort scoring
https://www.cmo.com.au/article/642640/gartner-what-it-takes-measure-customer-experience/
Calif.--(BUSINESS WIRE)--NetBase, a global leader in enterprise social analytics, today announced the availability of a comprehensive, cross-channel Customer Experience Analytics solution that combines Voice of the Customer (VoC) with social analytics. This out-of-the-box solution gives brands actionable business insight from customer feedback regardless of when it occurs. The NetBase VoC solution eliminates costly integration headaches by providing standardized analyses for customer feedback including automated sentiment, passion scoring, top conversation rankings, drivers of low and high ratings, and trending and geo location.
https://www.businesswire.com/news/home/20180627005952/en/NetBase-Launches-Cross-Channel-Customer-Experience-Analytics/
As we continue to understand the entire customer journey and how customers interact with brand we need to understand the importance of brand perception, the intersection with customer experience and marketing and advertising channels. This is not a new concept, but now we have the ability to take a holistic view of this ecosystem: leverage technology, marketing automation and analytics to understand, visualize and determine the overall impact to the business.
https://which-50.com/how-brand-customer-experience-and-technology-all-tie-back-to-digital/
CX expert, Rich Toohey, a regular contributor to this column does something important again by pointing to the value of design when it comes to customer experiences.
https://www.zdnet.com/article/customer-experience-lessons-from-the-real-world/
Customers are reporting lower levels of loyalty than in the past – 59% of high income consumers surveyed in Asia Pacific indicated they were less brand loyal now compared with before. So, if customers are less loyalty-driven, does that mean loyalty programmes are becoming obsolete? Quite the opposite in fact. A well-marketed loyalty programme can drive both customer retention and new customer acquisition for your brand.
http://www.marketing-interactive.com/features/optimising-the-customer-experience-to-encourage-allegiance/
Potbelly has tapped Kansas City-based Service Management Group to help it enhance its customer experience. The restaurant chain, headquartered in Chicago with 400 units across the world, will leverage a host of products — including SMG VisitView, SMG SocialView, and BrandGeek — in combination with the firm's research expertise to uncover actionable, location-level insights, according to a company press release.
https://www.fastcasual.com/news/potbelly-looks-to-enhance-customer-experience/
No matter how hard you try to improve your company’s customer experience, the reality is that your customers won’t remember much of it.
That’s because our brains aren’t wired like a video camera, recording every second of every experience. Rather, what we remember are a series of snapshots.
http://customerthink.com/most-of-your-companys-customer-experience-is-forgettable-heres-why/
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